Department of English, Olabisi Onabanjo University, Ago Iwoye.
The wave of digital spread in relation to festivals especially masquerades across the world may be the genesis of an emerging culture. It is not outlandish for viewers to be fascinated with such performances. Dwelling on the strength of the claim by Asha, et al (41) especially the claim on “myth as producer of culture”, it is not out of place that new myth may be fashioned particularly one that gives strength to the emergence of masquerades in the new world where the digital invasion is rife. This is because there is no point in time that new myths cannot be generated. It is equally true that the proponents of myths may not be conscious of the fact that they are engendering new myths at the outset but time and conscious devotion to the tenets of the new culture may enliven such myths to the point that they confer potency on the new practices. With the aid of aesthetics as a theoretical standpoint, the paper concludes that what was earlier restricted in terms of locale and audience may have become globalised with the aid of the digital breakthrough.